ALEX ESCUDERO
01/04


Understanding users better by becoming one

To gain a deeper understanding of user needs, I prioritized early-stage observation and interviews. By immersing myself in the target audience's world through various approaches, I learned of their perspectives and needs.

Event hosts expressed challenges in managing multiple events simultaneously, seeking a centralized platform for streamlined organization. 

Attendees, on the other hand, demonstrated a desire for exciting new event discoveries, yet the current platform was primarily perceived as a transactional ticketing tool rather than a social discovery platform.