ALEX ESCUDERO
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STANFORD MOBILEStanford’s campus
made simple

Stanford Mobile is an app designed to help navigate Stanford’s thriving campus. It provides valuable information about the Marguerite bus schedule, dining halls, upcoming events, and more, but its user experience leaves much to be desired in the way of usability. 

With two classmates, I redesigned two core features of the Stanford Mobile app. After identifying our target users as freshmen and campus tourists, we audited user flows for accessing dining hall menus and planning trips on the campus bus, then used iterative prototyping and quantitative user testing to produce new user interfaces for both features.