ALEX ESCUDERO
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BAOBABGiving mission-driven brands
tools to track impact


Baobab’s mission to empower conscious consumers centers transparency of the impact behind products. To that end, Baobab’s impact data tracking platform, designed for consumer brands, is a tool to bolster impact claims with real data.

I worked with the founders to translate their insights into a minimum viable product by designing a cohesive, branded web platform and delivering cohesive design files for implementation. My work expedited the product development process and prepared Baobab to start fundraising.